Prateek Singh
Lead Product Designer, AI-first
Bangalore, India
+91 97119 60199
hello@prateeksingh.in
Portfolio: https://www.prateeksingh.in
LinkedIn: https://www.linkedin.com/in/prateeksingh20
GitHub: https://github.com/20prateeksingh
Summary
I lead product design at Xflow, a B2B fintech backed by Stripe and PayPal Ventures, across invoicing, developer experience, checkout and AI. Most of my work is taking a workflow that already exists and building the version people actually finish. I do that with AI in the loop, and I instrument it, so when I say design-to-code cut build time by 90% there is a dashboard behind the number rather than a feeling. Before Xflow I designed for Samsung and Intel at Wongdoody.
AI Practice
- Design-to-code through Figma MCP and Claude. 17 features have gone through it, and frontend build time on those surfaces is down 90%, measured on dashboards I built rather than estimated.
- AI in the product, not only in the process. An FX analyst publishing 3-day USD/INR rate outlooks to drive limit-order usage, at 30% daily-active adoption in its first week.
- Tooling the team actually uses: AI-powered Figma plugins in daily use, and a documentation assistant so non-technical teams answer their own product questions.
- The analytics under all of it. I built Xflow's PostHog dashboards from scratch, so product, design and support read the same real-time usage data.
Experience
Lead Product Designer, Xflow
September 2025 to Present
Lead a team of two designers across invoicing, developer experience, checkout and AI.
- Own the API and developer-experience revamp, including a self-serve upgrade journey that freed 90% of ops bandwidth on that path.
- Built the team's AI-assisted design practice and led its adoption across design and engineering.
- Introduced motion and 3D UI with Lottie and custom renders across the site and dashboard.
Senior UX Designer, Xflow
September 2022 to September 2025
Xflow's core money-movement products: checkout, self-serve invoicing, and the fee model.
- Redesigned self-serve invoicing end to end. Invoice generation got 40% faster, drop-offs fell 30%, and the new flow won 20x preference over the legacy one in testing.
- Rebuilt the merchant experience for the vertical carrying more than 80% of processing volume. Putting fees in front of merchants earlier cut support queries 25%.
- Scaled the platform UI to multi-currency across every user-facing flow, which is what opened international markets.
- Built the AI FX analyst, and a documentation assistant for non-technical teams. A customer-facing deployment of the assistant is projected to take 30% off support overhead.
Lead Experience Designer, Wongdoody (Infosys)
September 2020 to September 2022
- Modernised a legacy Samsung Korea product, adding multilingual support and interaction upgrades. Internal workflow turnaround improved 30%.
- Directed VUI strategy for Intel R&D, designing the voice flows for the Temi robot. Launched globally across Intel's retail experience centres.
Designer, Freelance
July 2018 to September 2022, alongside the above
- UX, architecture, branding and industrial design.
Education
- M.Des, Industrial and Product Design. School of Planning and Architecture, New Delhi. 2020. First Class with Distinction.
- B.Arch, Bachelor of Architecture. School of Planning and Architecture, New Delhi. 2018. First Class.
Skills
- Design leadership: Design strategy, team mentoring, cross-functional leadership
- Craft: Interaction design, design systems, information architecture, user journeys, wireframing and prototyping
- Research: User research, usability testing
- AI and build: Figma MCP, Claude Code, AI design-to-code, custom Figma plugins, HTML, CSS, JavaScript
- Tools: Figma, PostHog, Lottie, Framer, Adobe XD
Certifications
- Certified Digital Accessibility Associate, Infosys
- Strategic Design Program, Rhode Island School of Design
- Specialisation in UX Design, California Institute of the Arts
- Wongdoody Insta Award, For a contribution to a high-demand client project